My role
Selected for Circle
View workApplication / Senior Brand Designer
Complex products.Clear stories.Built to move.
I'm Manuel, an art director and multidisciplinary designer working across brand systems, campaigns, digital products and motion.
Explore the first case
One idea across every touchpoint
BrandCampaignDigitalMotion
Case 01 / First Avenue
Brand system · Campaign · Digital
A rebrand only matterswhen it starts moving.
I helped turn a new visual identity into a practical system, aligned internally, translated across channels and carried from screen to space.
From identityto a system people could actually use.
What I connected
Brand · Web · Campaign · Social · Motion · Events
Outcome
A coherent brand system embedded across teams and touchpoints
Visual identity and brand design by WE ARE INDEED. My responsibility covered project leadership, internal adoption and operational implementation.
What I bring to Circle
Not one discipline.
A connected design practice.Make complexity feel simple
I translate technical products and layered requirements into visual narratives people can understand quickly.
Build systems, not isolated assets
I think across launches, web, campaigns, social, motion and physical spaces, so the idea stays recognizable as it scales.
Own the path from idea to rollout
I connect stakeholders, creatives and production partners, present decisions clearly and keep the quality intact through delivery.
02
NewTec Cloud / Product launch
A technical product, translated into one clear story.
For a cloud audio solution launched at ISE Barcelona, I aligned product, leadership, marketing and production around a message that could work across space, screen and campaign.
Clarity is a design decision.Especially when the product is complex.
My role Communication concept, visual translation & production coordination
Collaboration CEO, marketing, stand construction & production partners
Touchpoints Event, website, newsletter & social
03
FUBAS 2.0 / Digital product
Data-rich by nature. Clear by design.
Team data, line-ups, live events and statistics compete for attention. The work was to create hierarchy without removing the energy of match day.
Product thinkingStructure the system. Keep the emotion.
My role UX/UI contribution & product communication
Design focus Navigation, hierarchy, states & mobile readability
Outcome A faster, more coherent way to follow the game
How I work
AI in the process.Judgment in the lead.
I use AI to accelerate research, exploration and implementation. The framing, authorship, precision and final design standard remain human-led.
Frame
Find the real communication problem behind the brief.
Translate
Turn strategy and product complexity into a visual idea.
Systemize
Build rules that stay coherent across channels and teams.
Ship
Protect the concept through production, motion and rollout.
Working across contexts
DeutschItalianoEnglish
Three languages are useful. Reading the room is the advantage.
I work between cultures, disciplines and levels of technical detail, adapting the message without losing the idea.
Why Circle
One platform.Many moving parts.One unmistakable brand.
Circle is building the kind of design challenge I am drawn to: making a complex, AI-powered product feel simple, relevant and recognizable across every customer touchpoint.
Let's make it unmistakable.
Manuel UnterkoflerContact details included in the application